Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where there's fashion (which is every industry), people spend an enormous amount of time looking...

As we plan the afternoon sessions for SprintZero, The Physics of Agile Marketing, the gathering of agile marketers in San Francisco on June 11th; Travis Arnold has graciously worked through the existing agile marketing manifestos to extract the essence of...

If you're marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that are actually...

During my time as a board member with the Boston Chapter of the American Marketing Association I had occasion to run quite a few events. And one of the factors in getting people to attend was giving clear instructions about...

Not the easiest, but the quickest: Don't demand authority. Eagerly take responsibility. Relentlessly give credit.

The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working. We're seeing digital awareness coming to just about everything. In this case, it was the parking meter...

I don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters. It's not obvious, and it changes. It...

Intelligence is the combination of knowing a lot about a little while you also know a little about a lot. Deep domain understanding helps you create analyses. Your ability to understand how a particular system (no matter how small) works...

If you insist that they are wrong, they stop being your customer* (if given half a chance). People spend their time and attention and money in places that make them feel valued. *There's nothing wrong with asking customers who are...

For an author, one of the nicest parts of the traditional book is the dedication page. The dedication is far more than an acknowledgement to someone who helped you write the book, it's a permanent signpost, a capstone to the...