This week I'm attending my first tweet-up here in Greensboro, North Carolina. Kindly organized by Rebecca Cochran, the Tweet-Up will be held at the Rioja Wine Bar on Battleground on Thursday from 5:30pm onwards. We will chat about social media,...

Alex Howard aka @digiphile to his Twitter followers, today tweeted a link to Reuters' new social media guidelines, which he called "progressive." Here's an excerpt:

When the platform changes, the leaders change. Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the...

This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. I think content strategy development is all...

Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get power. That...

During a recent Publicity Club of New York media panel, I brought up the downside of real-time news, citing Silicon Valley Insider's Henry Blodgett's now-famous faux pas in which he broke the "story" of a supposed Steve Jobs heart attack. The report was wrong...as further evidenced by Mr. Jobs' star turn in a tux at last night's Oscar ceremionies --->.

Paul Dailey is a former colleague at 48hourprint.com, originally a copywriter, he has turned his hand in recent years to content marketing. I took some time to ask a few questions about writing and content creation. John: I think your...

This is deceptive. You don't rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it's a self-defeating goal. You can't do it. No, but you might rock five...

Carnegie apparently said, "Take away my people, but leave my factories and soon grass will grow on the factory floors......Take away my factories, but leave my people and soon we will have a new and better factory." Is there a...

Rob Birgfeld writes a post encouraging digital marketers to connect the dots between social and SEO. I found Rob Birgfeld's post because I have an alert set up for my name. Yes, I keep tabs on who talks about me,...