The generosity boomerang

Filed: Wed, 23/04/2014 - 09:40. :: Seth Godin

Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.


Does corporate trust have to be an oxymoron?

Filed: Tue, 22/04/2014 - 09:20. :: Seth Godin

Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, it's possible to trust a corporation, we do it all the time. But it's not free. The two key...


Silo (or Solo) - Collaboration - Social

Filed: Tue, 22/04/2014 - 09:18. :: Teblog

I've lost count of how many years I've been dipping my toe into the collaboration waters. Certainly, it goes back at least to Computer Supported Cooperative Work (CSCW) thirty years ago. By 1988 this was formalised into a time/space grid,...

Trapped by linkbait

Filed: Mon, 21/04/2014 - 09:00. :: Seth Godin

After reading a magazine article by a freelancer, I clicked over to his blog. It was part of a bigger media site, and it contained more than a hundred articles. Every single one of them was formulaic. The standard linkbait...


"How do I get rid of the fear?"

Filed: Sun, 20/04/2014 - 09:28. :: Seth Godin

Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question...


Saying 'thank you' in public, three times

Filed: Sat, 19/04/2014 - 15:37. :: Seth Godin

Earlier this year, I launched two ongoing classes on Skillshare: One is on the thinking necessary to invent and launch a new business and the other is for marketers of all kinds. I'm grateful to everyone who has posted a...


They're your words, choose them

Filed: Sat, 19/04/2014 - 09:41. :: Seth Godin

You've seen the signs: ABSOLUTELY NO CREDIT CARDS. NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS. BATHROOMS FOR PATRONS ONLY. Guess what? There's no legal requirement that signs have to make you sound like a harsh jerk in order to carry...


All the same

Filed: Fri, 18/04/2014 - 09:00. :: Seth Godin

It's forty degrees out and there's a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can't possibly empathize with what he's thinking or feeling. As I walk down the street, I pass an...


The bottomless pit of pleasing strangers

Filed: Thu, 17/04/2014 - 09:13. :: Seth Godin

You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases. Since they don't know...


The thing that happened before this

Filed: Wed, 16/04/2014 - 09:00. :: Seth Godin

The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. One of the reasons that Oz is seen as being particularly great and powerful is that it's...