The honest broker
It really is a choice, one or the other. Either you happily recommend the best option for your customer, or you give preference to your own items first. Either you believe in what you sell, or you don't. Either you...
Those Five-Star Reviews
Reconsidering Gartner's Cycle of Hype
One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it's not all the hypesters said it...
Who cares?
Unless someone does, things start to fray around the edges. Often it's the CEO or the manager who sets a standard of caring about the details. Even better is a culture where everyone cares, and where each person reinforces that...
Looking For A Content Marketing Writer?
Wow, I cannot believe that one of my talented former interns and a great writer cannot get a job... please, please, if you are looking for a great content writer who is just starting out, ping me and I'll put...
Solving problems (vs. identifying them)
Often, we're hesitant to identify a problem out of fear we can't solve it. Knowing that we have to live with something that we're unable to alter gives us a good reason to avoid verbalizing it--highlighting it just makes it...
Pando's 'Cuda
"It's completely up to you"
... and that's the problem. I was picking out the mat for a framed photo and there were a thousand colors to choose from. The framer uttered the scary invocation, putting the choice back to me. So many things are...
My Big Messy Social Life
My social life is a mess. And I know I'm not the only one mired in the digital muck. Here's the lowdown, which stands in contrast to just two years ago:
I'm feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn't find the image of Danny Meyer's new downtown dining spot on the home page of Eater.com, which I had hoped to add to my hot NYC restaurant board.The pricing formula (S&S)
Years ago, my bosses and I needed to finalize the pricing for a new line of software I was launching. In the room we had MBAs from Harvard (2), Stanford, Tuck and, I think, Wharton. We had three prices in...




