Three digital trends coalesce to offer a new "placement" opportunity for PR pros. They are: digital video as a communications vehicle, engaging A-list bloggers, and the wisdom of the crowds.

In an interview with Beet.TV's Andy Plesser, TechCrunch's NY-based co-editor Erick Schonfeld revealed details about CrunchBase, a "free directory of technology companies, people, and investors that anyone can edit. " The searchable database of tech-oriented video debuted last month.

CNET's Caroline McCarthy yesterday blogged about how the news value is wearing thin when it comes to musical artists releasing their new work exclusively via the Web.

Many recruiters use linkedin.com for sourcing candidates. Piling up contacts with the aim to develop a large group of friends and contacts. Yet if your contacts don't know you very well, when it comes time to message them, the effort...

Scoble has a great post about a 14 year old kid with 45 million viewers on YouTube. 45 million! He wins. You lose. You won't have more traffic than he will. Ever. And what about your ads? Are you busy...

The following is also my column in Advertising Age next week. As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition,...

This blog recently took note of Tom Cruise's efforts to take back his reputation by skirting the jaded media filter to build (and presumably optimize for search) an over-the-top-gun, greatest career moments website.

You gotta love Roger Friedman, Fox's acerbic and most amusing gossipist. I bet he honed his killer instincts at Camp Greylock, the venerable all boys sports camp where I first met him as an 11-year-old. I digress.

For some time, I've been banging on about the opportunities for ICT to improve the environmental performance of organisations, even if it results in more energy use by the data centre. The whole point is leverage. It's like spending a...

There aren't so many statesmen. People who speak truth to power. Leaders who describe what they see, whether or not it serves their short-term interests. They say what needs to be said, do what needs to be done, as long...

A company boss whose personal details were displayed on Facebook under a fake entry yesterday launched a landmark High Court claim for damages. See This is London.