Replying To The Social Media Curmudgeon At Custom Media Day #cmday

Filed: Thu, 29/07/2010 - 11:43. :: PR Communications

There was a curmudgeon in the audience at yesterday's Custom Media Day in New York, one question he asked I liked was "all of this technology and social media is great, but should we be using it?" My answer was...

The power of sync

Filed: Thu, 29/07/2010 - 09:18. :: Seth Godin

100 people doing something at the same time has far more power than 300 people doing it over time. We unconsciously amplify the power of coordination when we consider the impact of actions. If there's a thousand people waiting outside...

Planning For Content Collaboration

Filed: Thu, 29/07/2010 - 03:19. :: PR Communications

Spent the day at the Custom Content Day in New York. My company, Pace Communications is a member of the Custom Content Council, and they were one of the sponsors for the event. Much of the content at the conference...

Here comes the paperback Kindle... as promised

Filed: Thu, 29/07/2010 - 01:13. :: Seth Godin

The wifi Kindle, $139. Drop the first digit and you're on to something. And it only took them six weeks!

It's (always) too soon to know for sure

Filed: Wed, 28/07/2010 - 09:55. :: Seth Godin

The cost of being first is higher than it's ever been... It's entirely possible that you're racing. Racing to the market with a new product or a news story or a decision or an innovation. The race keeps getting faster,...

Full-Disclosure Filibuster

Filed: Wed, 28/07/2010 - 02:41. :: The Flack
Sen. McConnell (R-KY), Chief Obstructionist
There was a time when the PR industry took it on the chin for its supposed lack of transparency. Specifically, groups like PR Watch and others chastised our brethren for failing to disclose who's paying for the hand-out video picked up and used in broadcast and cable news programming.

Using The Right Word - Fall Or Autumn?

Filed: Tue, 27/07/2010 - 20:47. :: PR Communications

I just noticed the use of the word “autumn,” in a magazine and mentioned to my colleagues that was strange because that’s not common usage for an American-English, but “fall,” is. My colleagues suggested that it is okay to use...

Under the covers of a hand-crafted interactive infographic

Filed: Tue, 27/07/2010 - 20:14. :: Teblog

In my last blog, I said I'd share the experience of creating an interactive infographic which needed only CSS/HTML and some .gif image files. I used mainly low cost or free PC software. Two bits took up a lot of...

The problem with unlimited

Filed: Tue, 27/07/2010 - 09:12. :: Seth Godin

If you work out on a weight machine that has a limit--where you have to push the bar until it stops--you're far more likely to to hit that limit than if you had left it to your own initiative to...

#aug9 Event At The Burren In Somerville

Filed: Tue, 27/07/2010 - 03:00. :: PR Communications

I'm organizing a tweet up for Monday August 9th in Somerville/Boston at the Burren at 6:00pm. We might also go for ice cream after wards in Arlington. I will write up the eventbrite shortly, but mark your calendars for the...