Levels of marketing magic, the placebo effects of desire

Filed: Tue, 21/05/2013 - 12:18. :: Seth Godin

ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire. UTILITY: The album is good, the software is useful, the book changes things. It...

You should buy the book

Filed: Mon, 20/05/2013 - 22:35. :: Seth Godin

Mitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it. David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it. Tom...

Learning by analogy

Filed: Mon, 20/05/2013 - 18:22. :: Seth Godin

The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation...

No Signal

Filed: Mon, 20/05/2013 - 09:00. :: Seth Godin

At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to...

It's Thomas Midgley day

Filed: Sat, 18/05/2013 - 23:23. :: Seth Godin

Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgley is responsible for millions of deaths. Not directly, of course, but by, "just doing his...

Every day is an investment

Filed: Fri, 17/05/2013 - 09:07. :: Seth Godin

You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment....

The Bloomberg Files

Filed: Thu, 16/05/2013 - 22:09. :: The Flack

Oh the irony of ironies! Leave it to Gawker to re-open the Bloomberg spying debacle with new revelations on just what client information reporters had access to. Gawker's Nitasha Tiku is giving Hamilton Nolan a run for his money in the "make-a-splash" department though it's doubtful she'll ever match his proclivity for profanity.

The river guide and the rapids

Filed: Thu, 16/05/2013 - 09:11. :: Seth Godin

It's probably not an accident that rapid (as in rapid change) shares a root with rapids (as in Lava Falls in the Grand Canyon). The river guide, piloting his wooden dory, has but one strategy. Get the boat to the...

Applications open for a short summer internship

Filed: Wed, 15/05/2013 - 20:14. :: Seth Godin

I'm offering a short-term paid internship this summer. You'll be in my office, working with me and a tightly knit group to develop a brand new idea. Here are some details, the links to apply are at the end. Please...

The Perfect PR Storm

Filed: Wed, 15/05/2013 - 15:37. :: The Flack
Jay Carney on the Hot Seat (Photo: Saul Loeb, Getty Images)
You gotta feel for Jay Carney. Not one, not two, but three concurrent crises for which he alone has been saddled to articulate the Administration's positions. Well, not exactly alone, but compared to how previous administrations have handled such affronts -- political or otherwise -- Carney's the man in the hot seat charged with addressing all three crises in a single presser.