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Information about information

Filed: Thu, 15/07/2010 - 13:39. :: Seth Godin

The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more...

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Breaking: Apple Presser Friday

Filed: Thu, 15/07/2010 - 15:51. :: The Flack
Andy Grove
Steve Jobs
So the folks in Apple's beleaguered PR department seemed to have prevailed in convincing the powers-that-be to directly address the PR imbroglio catalyzed by Consumer Reports' thumbs down rating of the iPhone 4. Other than the company's super-controlled theatrical product launches, I can't remember Apple ever holding an old-fashioned presser. Can you?

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Old Spice YouTube Videos - Transparently Unauthentic

Filed: Thu, 15/07/2010 - 16:59. :: PR Communications

Have you seen the new Old Spice campaign? The commercials feature a shirtless man making fun of himself and the brand by placing himself in startling and romantic situations, scenes include riding a horse, diving into a hot tube only...

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