archives

Here comes the paperback Kindle... as promised

Filed: Thu, 29/07/2010 - 01:13. :: Seth Godin

The wifi Kindle, $139. Drop the first digit and you're on to something. And it only took them six weeks!

Planning For Content Collaboration

Filed: Thu, 29/07/2010 - 03:19. :: PR Communications

Spent the day at the Custom Content Day in New York. My company, Pace Communications is a member of the Custom Content Council, and they were one of the sponsors for the event. Much of the content at the conference...

The power of sync

Filed: Thu, 29/07/2010 - 09:18. :: Seth Godin

100 people doing something at the same time has far more power than 300 people doing it over time. We unconsciously amplify the power of coordination when we consider the impact of actions. If there's a thousand people waiting outside...

Replying To The Social Media Curmudgeon At Custom Media Day #cmday

Filed: Thu, 29/07/2010 - 11:43. :: PR Communications

There was a curmudgeon in the audience at yesterday's Custom Media Day in New York, one question he asked I liked was "all of this technology and social media is great, but should we be using it?" My answer was...

HAPPRO (Help a PR Pro Out)

Filed: Thu, 29/07/2010 - 14:35. :: The Flack
HARO founder Peter Shankman
I confess. I've never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story's premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR profession.

A few books for summer reading

Filed: Thu, 29/07/2010 - 19:15. :: Seth Godin

Paco Underhill on women and retail. Nancy Lublin on learning from causes. Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho. And stunningly elegant (and lovely to hold) pottery inspired by some of my...