Seth Godin
It's Thomas Midgley day
Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgley is responsible for millions of deaths. Not directly, of course, but by, "just doing his...
Every day is an investment
You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment....
The river guide and the rapids
It's probably not an accident that rapid (as in rapid change) shares a root with rapids (as in Lava Falls in the Grand Canyon). The river guide, piloting his wooden dory, has but one strategy. Get the boat to the...
Applications open for a short summer internship
I'm offering a short-term paid internship this summer. You'll be in my office, working with me and a tightly knit group to develop a brand new idea. Here are some details, the links to apply are at the end. Please...
Appropriate cheating in the nine-dot problem
All geeks, nerds and puzzle folks are aware of the nine-dot problem, along with the lesson it is frequently used to present. Here's a pencil. Here's a piece of copy paper with nine dots on it. Without lifting the pencil...
The reason they call it a browser
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have...
Spend the day with me in New York in June
I've been remiss in scheduling these full-day transformative Q&A sessions and I miss them. You can find the details and tickets right here. Here's one take on some of the things we covered in an expanded seminar last summer. This...
The certain shortcut
The shortcut that's sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
Life is full of holes
Every scrutinized historical event fails to hold up to serious inspection. There's missing evidence. How did he get from point A to point B? Where's the document or the eyewitness or the proof? Your future opportunities are like this as...
Is this spam?
If you have to ask, it probably is. The essential truth is that spam is always in the eye of the recipient. If you think it's spam, it's spam (if you're the recipient. If you're the sender, your opinion is...

